Keyword popularity research is the single most important problem of any network marketer, affiliate marketer, or internet marketer and it should be. Getting your business or opportunity ranked highly with the major search engines involves preparation, planning, and research. By looking at this article you will learn a neat keyword popularity research trick that will display how many site owners are competing for a particular keyword or keyword phrase, which should be of more concern than how many actual web pages found.
If you own a website with Dr. Ken Evoy’s Site Build It you already have the ideal tool for keyword popularity research built into your yearly membership. Brainstorm It is not only the best tool for keyword research but also website concept searches, profitable keywords, content building, monetization, and a great deal more. When you have not yet had the pleasure of the SBI experience I’ve a cool keyword popularity research trick that you should try and its absolutely free.
There are some basic optimization tasks that must be done to each web page to acheive ranked well with the major search engines. This is keyword popularity research 101.
* Your Exact Keyword Should Be In The Title Be certainly sure to utilize your specific keyword or keyword phrase in the title of all your articles. The page title performs an incredibly significant role. The major search engines give special weight to these words when ranking your page for relevance. When they return the search results to searchers they show your page title how you write it as a link to your page. Its the first impression that people read in the search engine results page so make it engaging. It must present some benefit to your potential visitors. So keyword popularity research lesson number one: Give your visitors a reason to click your link.
* Incorporate Your Specific Keyword In The Description Box If you are writing a blog post, web page, or e-zine article you should write a description of your article. Think of your description as an advertisement for your web page. Visitors will not see it on your page but they will see it or portions of it in the search engine page (SERP). The description is the second half of what searchers see in the SERP. The title being the first. Help to make it interesting and relevant to the article without misleading. Try to deal with a need, concern, or pain and provide a lead-in to a remedy. Don’t use up the description box real estate by making use of your specific keyword more than once and limit the characters to only 200 less is far better. Keyword popularity research lesson number two: Write a compelling description to please both human visitors plus the search engines.
* Your Specific Keyword Has to be Within The First 90 Characters Of Your Article Body Some search engines don’t use the description in their SERP so your article body must have your unique keyword in the first 90 characters. That’s why its often safest to put your unique keyword in both the description and article body. The search engines that don’t use the description will create a description from the first 150-200 words of the article body instead. You can observe why losing this step could cost you very much in the search results page. Keyword popularity research lesson number three: The closest your specific keyword is to the start of article body the higher the search engines score your page. So contain your specific keyword in the starting sentence of your starting paragraph.
* Generate Keyword Focused Text Links Inside The Article Body The major search engines put a lot of emphasis on text links or links that are clickable. This not only is a benefit to your web page but also to the benefit of the page you are linking to. It shows the major search engines that you are offering a value to humans by sending them off your page to a related web site. Just be sure to make the hyperlink open in a new window this means your web page is still there underneath waiting for your visitor to go back. For example: a text link that says “click here” won’t score your web page any points. However a text link that says for more information read how Ken Evoy’s Site Build It takes the worry out of creating keyword optimized webpages; will score points. Keyword popularity research lesson number four: Include your keyword in a text link once never more than twice. If you have a site the simplest way to get this done would be at the end of your web page having a text link that says “go back to home page from (whatever your page title).
* Work with Your Unique Keyword In The Article Body Frequently The various search engines try determine what a web page is about. Edge in the game by looking for certain on web page hints. The placement of your unique keyword in your body copy are the direct hints to the various search engines. This tells them what the page is about. Search engines have become quite advanced at determining the topic of a web page. They require enough hints to recognize the topic of the web page but too many will get you penalized. So the typical rules to excellent writing apply. Writing excellent content, using synonyms, related words and generic keywords all help the various search engines understand what the page is about. Plus it makes for good reading which is very pleasing to both human visitors and the major search engines.
What Does This Relate to Keyword Popularity Research?
It has a lot related to it because necessities such as basic steps necessary to make sure your page is optimized. You might want to bookmark this page for future reference so the very next time you produce new articles you need to use it at as system.
Now I’m going to show you the keyword popularity research trick that I talked about earlier. Tips on how to find keywords that you have a opportunity at ranking for? How many competing web pages is too much? Is there a secret number from the results that you need to avoid? Tips on how to find your real competition and is it worth competing for that particular keyword?
These are all excellent concerns. You achieve this by putting your keyword/phrase wrapped in quotes. Anytime you place quotes around a keyword you are asking the search engines for a direct match. With no quotes asks for results including those words. Quite simply, the term internet marketing without quotes could return something like how really does internet marketing work.
Here’s how to find out who your actual competition is and choose if that particular keyword phrase is worth pursuing. We know the title and anchor text needs to have our specific keyword. Now we need to find out how several other web pages are optimizing exactly the same.
For the purpose of this demonstration make us utilize the keyword popularity research term learn golf . What other web pages have that exact keyword phrase in the title and anchor text. We want to know how many webpages are attempting to rank for this same phrase.
Log into google and in the search box type: intitle:”learn golf” inanchor:”learn golf” sidebar: make sure to use one space in between the first “learn golf” and inanchor.
Google shows me that we now have 19,500 other pages trying to compete for the similar exact phrase in the title and anchor text. Here is the actual competition.
Now lets have that same phrase and see what we get without quotes. This will get back web pages that include the term “learn” and “golf” in the title and anchor text. For example: learn to golf . Google results are 1,050,000.
Right this moment all we’ve been performing is getting keyword popularity research data. The first research with quotes is the one which we are most concerned with.
Eventually do a straight search on Google. i.e. learn golf. Wow! 85,500,000.
Here’s the problem. The search term in quotes 19,500 has too a lot competition. It’s going to be difficult to rank in the top 10 making use of this term.
So the next phase is to do a bit of keyword popularity research twisting. Try adding modifiers to your search term such as: fast, easy, quick, simple, etc. This is known as longtail keywords. Longtail keywords are keyword phrases consisting of more than 3 words. They tend to be more targeted so your potential visitors are looking for what you are offering. Don’t get too carried away with the longtail; under 6 words is best. I prefer the longtail and then try to write content specifically targeting 4-5 keyword phrases.
Okay, in quotes: intitle:”how to learn golf” inanchor”how to learn golf”. Search results 27,700 and another one “learn golf fast”. Search results 3. learn golf fast 1,050,000 Straight search: 185,000,000
The final analysis: The search term learn golf fast in the title and anchor text is a sure fire hit for page 1 on Google.
What’s the magic number when using the intitle/inanchor technique? How many web pages should you limit your competition to? If you’re in the beginning stages under 100 is best. The lower the better; this way you will quickly build a rapport with the search engines. Continue building more content, link your content, and before long you can actually compete with tougher keywords.
I don’t fret too much about it because I get spoiled by using Dr. Ken Evoy’s Site Build It. The process is foolproof and I know my pages are optimized. As dependent on fact, the block builder won’t even give you access to your headline if your keywords aren’t entered correctly then the analyze it tool finalizes the page for keyword density. A tool like this is worth greater than a yearly membership to SBI and I apply it all my content not only content for my website.